What kind of media institution might distribute your media product and why?
Before we started this project I created a case study on IPC, a consumer magazine and digital publisher in the United Kingdom, selling over 350 million copies each year. The case study is in a previous post on this blog. IPC Media would be my best institution to distribute my magazine as my magazine AMP is a similar magazine to NME which is one of IPC Medias magazine. It is one of their most popular magazines that they distribute and if they can distribute my magazine as well as they have NME my magazine would do very well. Although they already have a magazine like this NME is not specific to alternative music and feedback about the magazine NME from alternative music fans say that NME isn't a magazine that they would buy as it deals with more mainstream music so I think there is a small gap in IPC Medias portfolio for my magazine. I think that my magazine would offer that a way to attract a different audience group as if someone doesn’t like NME they could buy my magazine and this would increase their sales of music magazines and widen their portfolio in terms of music genres, which could go on to distributing more genres of music magazines and could see them becoming the major distributor of music magazines in England.